India’s leading Influencer management, marketing and analytics platforms Plixxo, MissMalini, Winkl and Vidooly have come together as the Good Creator Co, India’s largest creator ecosystem.
This announcement also unveils the stealth mode acquisitions of Winkl and Vidooly by the Good Glamm Group. They both have now spun off as part of the Good Creator Co.Good Glamm Group has invested INR 200 Crores seed capital in the Good Creator Co.
The Good Creator Co. comprises influencer marketing platforms – Plixxo & Winkl, providing access to over 1.5 million influencers; Vidooly – one of the world’s leading content and creator analytics companies and MissMalini – a leading celebrity and macro influencers talent management and creative agency. Together, all these capabilities and influencer reach make the ‘Good Creator Co.’ a Creator powerhouse unified with and backed by a highly scalable technology platform.