Nirmalaya Plans To Invest $1M For Global Expansion, Projects Growth Of USD 2 Mn By 2022 


Nirmalaya, a community-oriented organization located in Delhi that aspires to protect consumers from using cancerous black incense products and India’s rivers by recycling floral trash from temples while also altering lives by hiring only under-privelaged women, plans to invest 1 million USD for global expansion, projects growth of 2 million USD by 2022

The company will be going global in six months with it’s incense products.

Nirmalaya’s products other than it’s website and online marketplaces are also available through offline channels; in demographic marketplaces, such as airports and high-end boutiques around the country. Nirmalaya has been expanding at 40% month-to-month basis and will end this financial year with 300 per cent growth in revenues. In the coming financial year, the firm expects to increase by 5X. Nirmalya wants to enhance the rate of return customers by improving their products and services.

The sacred offerings are repurposed as Incense sticks, Incense cones, Dhoop sticks, and Havan cups by the company. 

The products manufactured by Nirmalaya are handcrafted with compassion, commitment, and 100 percent natural materials. They are charcoal-free, non-toxic and environmentally friendly. They manufacture one of the best Havan Cups in the country with less than 0.3% carbon and air-purification properties. Purchasing items would not only allow consumers to enjoy organic foods, but it will also benefit the environment and encourage economic growth. Since the products have negligible carbon emissions, they are non-cancerous and are safe to the respiratory system of consumers. 

Nirmalaya is fragrance first start-up that has started with making organic incense and it has already raised some funds and is now looking to raise around a million dollars for global expansion in order to achieve multi-fold growth and become one of the leading brands in home fragrance category. It is in conversation with several renowned angel investors Nirmalaya has also been shortlisted as one of the startups in Shiprocket X Huddle D2C acceleration program.

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