ApplicateAI Raise 30 MM $ Fund in Series A


Founded by Ex Coke Business leaders, AI Based Sales Enablement and E-B2B Start-Up ApplicateAI, raised $ 2 MM in pre-series A round from some of the top industry leaders and Angel investors.

The company is at advanced stage of discussions with some of the top VC funds for raising $ 30 MM in Series A at a valuation of $ 160 MM

Pre-series A round was led by Sandeep Singhal, Senior Advisor, Nexus Ventures and Avana Capital. Other key investors are Javed Tapia, MD Clover Infotech (former Founding CEO and Director of RED Hat) Deb Deep Sengupta, Former President & Managing Director, SAP India & South Asia, Suhail Sameer, CEO, BharatPe, Prashant Kumar, Founder, Entropia. Former CEO, IPG Brands, Malaysia. Most of the existing investors of the company also participated in this round, Rishi Vasudev, Founder, G.O.A.T Brand Labs. Former CEO, Lifestyle, Rajiv Nayan, Head of Global Sales, TCS Digitate, USA.

According to Ranjeet Kumar, CEO & Co-Founder, ApplicateAI, “Having achieved our targeted mile-stones of revenue and cashflow, we planned to raise capital from people with credible expertise and experience in scaling a Global SaaS Platform, who can help us fast track our growth as investors and mentors”.

“Backed by revenue traction, marquee global customers and global scale, we could quickly raise more than what we had initially planned for. Getting about 2 MM $ in its first formal round itself is a great validation of our profitable and scalable business model with our Integrated AI Powered Sales Enablement and B2B Platform”, said A. Madhusudan, CTO & Co-Founder, ApplicateAI

“We are already at an advanced stage of engagement with some of the top VC funds for raising $ 30 MM in Series A at a valuation of $ 160 MM”

ApplicateAI is a 7 year old start-up in the domain of Sales-Tech. The company pivoted in 2017 with a clear focus on AI and B2B Platform, as an integrated AI Powered Sales Enablement Ecosystem.

The product platform is already live at scale with top brands like ITC, MARS (Global), SHELL (Global), Perfetti, Merico, Reckitt (ASEAN), Whirlpool, BATA, Raymond, and others with more than 325k users across 16+ countries.

Our Sales Enablement Platform is powered by the world’s first AI Supervisor ‘Sellina’. Sellina is an Intelligent Machine that can Supervise, Assist and Coach 1000s of Sales People and Channel Partners, simultaneously.

Powered with deep learning neural network based performance algorithms, Sellina creates daily TASKs and Next Best Actions for each sales rep, every day, for each call, and drives higher sales in every call.

Mimicking the behaviour and techniques of the best Supervisors, Sellina creates Intelligent Targets, Intelligent Action and Intelligent engagement. It has demonstrated 8% to 28% uplift on key Sales KPIs like Sales growth, Daily Strike Rate and Focus Product Distribution, across deployments at scale.

ApplicateAI’s integrated platform, also allows companies and it’s authorised distributors to get connected with their retailers for real-time transaction and engagement with the most advanced E-B2B Platform, Channel KART.

ApplicateAI’s E-B2B Platform, Channel KART already has 275k+ active users across 9 countries with current GMV rate of $ 80MM+

“We are creating Future of Sales with AI Powered Sales Enablement Platform and E-B2B Platform for Digital Route-to-Market.

In the next 5 years, more than 10 MM Sales People across the world will use AI based Recommendations and Next Best Actions. More than 50 MM retailers across the world will use E-B2B Platform, for Transaction and Engagement. These two technology interventions, will redefine the future of sales, and create a market of more than $ 17 Billion by 2027”

Sales Enablement and E-B2B can reduce the Cost-to-serve by up to 40% and increase sales by 12% to 18%. Sales Reps will be able to handle double the number of outlets, and Supervisors will be able to handle more than double the number of Sales Reps, much more effectively than ever before.

Companies investing behind these future defining technologies will have an extraordinary and unfair competitive advantage.

ApplicateAI is leading this revolution in Sales, with demonstrated impact and scale

Categories: Venture Capital

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