Bluepad, a one-stop solution for aggregated written content in vernacular languages, has raised 1.8 Crore (245K USD) in the pre-seed round of funding from Titan Capital and AngelList’s syndicate. The start-up will utilize the funds to expand the team and strengthen the tech capabilities, such as improving the recommendation engine and simplifying content discovery on the platform. The firm will also focus on creating technological enhancements to ease content creation and provide value-added content for readers beyond just entertainment needs.
Bluepad was founded in October 2020 by Sanjyot Bhosale (alumni of BITS Pilani), Devakrishna Asokar & Kishore Garimella (both alumni of IIT Madras). It aims to solve the problem of the written content gap that exists online for the regional languages. Especially, the content such as blogs, informative articles, lifestyle tips, poems, and opinion pieces typically found in magazines, though having a high readership in the offline world isn’t available online due to the existing infrastructure and products. Bluepad plans to solve this issue by providing a platform for blog writers & readers to create & consume written content in their languages.
On receiving funding and talking about the venture, Sanjyot Bhosale, Co-founder, Bluepad, said, “Our goal is to empower people in India to express their thoughts, opinions, experiences in their regional languages & help them share, connect with millions of readers across India. We believe writing as a medium of expression in regional languages needs to have an online platform, where Indian people can share & easily reach out to varied audiences.”
Kishore Garimella, Co-founder, Bluepad said, “With curated content becoming mainstream, we believe that Bluepad can solve the content discovery problem plaguing the vernacular landscape. Instead of joining multiple FB, WhatsApp, and telegram groups, users can find the content they are interested in reading in one single platform.”
Bipin Shah, Partner at Titan Capital, said, “We are glad to partner with Bluepad, a promising venture that is giving utmost importance to the vernacular language in India and solving the problems faced by content creators and content consumers specialized in their own native languages. With a massive user base to tap into and creating a platform beyond just entertainment needs, we are sure the talented team at Bluepad will create a huge impact by providing value-adding content in Indian languages. We are looking forward to our journey ahead with Bluepad.”
Since its launch, around 15000 pieces of content have been published by users on the platform. Bluepad is positioning itself as ‘Medium’ for the non-English speaking population in India (aka Bharat users), focusing on Marathi. The startup’s future plans include opening up the platform in other vernacular languages.