Scalenut Raises $400k To Build Industry-Leading AI-Enabled Content

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Scalenut, an AI-enabled Content Intelligence platform has raised $400k in seed funding led by Titan Capital, First Principles VC, AngelList, Abhishek Goyal, and other leading angel investors.

Scalenut’s vision is to help companies of all sizes tell better stories at scale. Founded by experienced executives who earlier built India’s leading managed marketplaces and B2B Saas platforms at Urban Company, Snapdeal and Jungleworks, Scalenut is one of the world’s first platforms bringing together top talent and new-age AI/ML technology to create content.

Scalenut started by identifying a huge bottleneck in the content creation lifecycle. Marketers invest a lot of time and money in curating and creating content, often with inefficient processes and poor ROI. To solve this puzzle, Scalenut is building a self-serve AI-enabled Content Intelligence SaaS platform that automates the entire content research and content creation process. Scalenut’s platform also solves a huge pain point by providing cutting-edge actionable insights for search engine optimization (SEO) of the AI-generated content. In addition, customers also get access to a managed marketplace of top talent to work directly with the brands and augment their content creation. 

Scalenut is built with the needs of content creators, content strategists, agencies and entrepreneurs in mind, and aims to become a one-stop shop for content marketing. The founding team of Mayank Jain, Gaurav Goyal and Saurabh Wadhawan brings top-notch experience in scaling managed marketplaces and operations across Urban Company, Snapdeal, JungleWorks and ITC. 

Launched earlier this year, Scalenut’s platform is already turbocharging content creation efforts at 200+ companies (including Airtel, Medlife, 1MG, Teachmint) in 10 countries. The managed marketplace piece of Scalenut has also generated opportunities for 1000+ freelancers in the time of Covid19. 

Mayank Jain, Co-founder, Scalenut said, ”With every business needing to be in the business of content creation today, Scalenut is serving a $400 Bn industry, growing at a rapid pace. We aim to be a one-stop platform for the entire content lifecycle. We started with building a managed marketplace to bring top talent and businesses together, but also realised the power of a self-serve SaaS platform that automates a large part of content research and content creation. We have seen some amazing results from our proprietary research algorithms. Over the next few quarters, we plan to strengthen this combined product offering for our users and continue expansion to new geographies. We could not be more excited about building Scalenut.”

Nitin Sharma (lead investor via First Principles VC) added: “The Scalenut founding team brings a rare combination of technology chops and operating skills in scaling large managed marketplaces. On one hand, innovations like GPT-3 have opened up new frontiers in automated content creation, while Covid is one of many catalysts for torrid growth of remote work and freelancing. In bringing together self-serve capabilities enhanced by a managed marketplace, Scalenut is well positioned as a “build in India, for the world platform.”



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