Soch Group Invest Rs. 4 Cr. Launch Women’s Workwear Brand


Offices are opening up and companies are going for a full or hybrid work model, allowing employees to get out of their home routines and adopt a contemporary work life, including getting back on the workwear bandwagon.  Elevating the current business fashion scene is Not So Pink. Backed by an investment of Rs. 4 Crore, the brand redefines business fashion with a focus on tailoring western business ensembles to fit the Indian body type and sizes. The brand is a result of thorough research on the Indian body type and is delightfully unique in its offering –  trendsetting designs available across sizes – right from XS to XXXL.

Focussed on having a  robust online presence the brand currently retails from its own official website, and will soon be available on other e-commerce platforms. Not So Pink seeks to challenge the prevalent stereotypes regarding workwear for Indian women.  Their business apparels & accessories have been created keeping in mind the various requirements when it comes to workwear that not only make their products more appealing but their approach exclusively for Indian women makes their products suit every customer’s fashion sense without compromising on comfort. Apparels at Not So Pink are value-for-money, with prices starting from Rs 1499/-

Founder Purvi Rohit Pugalia states, “The body type issue has been around for a long time. Before we could define the Indian body type for our brand, we undertook a study with multiple participants and realised that the western fashion fit was solely reserved for international sizes. We wanted to create something that would tick all the boxes when it comes to western business fashion for the savvy and bold Indian woman”.

Not So Pink is redefining the size chart of workwear for Indian women.

In addition to Not So Pink, Rohit & Purvi are successfully running multiple businesses across sectors including premium granola brand Munchilicious (with presence in 550 retail stores across India), This Or That – India’s first platform for only the most interesting, innovative & unique products exclusively by start-up brands, and The Rooted Co – a pre-workout meal brand for those looking to live an active lifestyle.

Categories: Venture Capital

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